How can seasonal promotions affect deli ROI?

Get ready for the Publix Deli ROI Test. Study with comprehensive quizzes, flashcards, and detailed explanations. Boost your confidence and pass your exam!

Seasonal promotions can significantly enhance deli ROI by attracting more customers and driving increased sales during peak times, such as holidays or local events. By strategically offering limited-time products or discounts, the deli can entice customers who may not typically visit or who are looking for special items for celebrations. This boost in customer traffic not only increases the volume of sales but also improves overall profitability if managed effectively since many seasonal items can have high margins.

In addition, successful promotions often lead to repeat business, as customers may come back for the same seasonal offerings or develop a habit of visiting during certain times of the year. This cyclical increase in sales directly contributes to a higher return on investment, as more customers equate to more revenue and the possibility of increased brand loyalty within the community.

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