How might expanding delivery services increase deli ROI?

Expanding delivery services can significantly increase deli ROI by tapping into a larger customer base and enhancing sales convenience. When delivery options are available, customers who may not have previously visited the deli in person can now easily access the products they desire from the comfort of their own homes. This heightened accessibility often leads to increased sales, as customers are more likely to purchase when they have the convenience of delivery, especially during busy times when they may not want to travel or wait in line.

Moreover, by reaching out to a broader audience—such as those who prefer online shopping or those living further away from the physical location—deli businesses can attract new customers, leading to growth in revenue. The convenience of delivery can also encourage repeat purchases, helping to build customer loyalty and leading to higher profitability over time. Overall, the combination of convenience and access drives sales, which in turn contributes positively to the return on investment for the deli.