What should an effective deli layout focus on to maximize sales?

An effective deli layout should focus on customer flow and product placement because this directly influences how customers engage with the products and their shopping experience. By designing the layout to guide customers through the deli, you can increase the likelihood that they will see and consider various products, potentially leading to impulse buys.

Well-thought-out product placement also heightens visibility for high-margin items or promotions, bringing attention to items that the deli wants to sell more of. For instance, placing popular items near the entrance can attract customers immediately, while strategically positioning complementary products (like sandwiches next to chips or drinks) encourages bundling, increasing the average transaction value.

In contrast, while employee workstation efficiency, cost reduction techniques, and inventory tracking systems are important operational aspects, they primarily support backend processes rather than directly enhancing customer engagement and increasing sales through effective layout design. Focusing on customer flow and product placement creates a more inviting shopping environment that entices customers to explore and make purchases.