Why is promotional pricing a common strategy for delis?

Promotional pricing is a common strategy used by delis primarily because it can quickly increase sales and attract new customers. By lowering prices temporarily on specific items or offering discounts, delis can entice customers to try new products or purchase more than they typically would. This strategy not only boosts immediate sales but also helps to establish a sense of value among consumers, encouraging repeat visits and long-term customer loyalty. Additionally, successful promotional pricing can effectively create buzz and draw in foot traffic from shoppers who might not have considered visiting the deli otherwise.

Choosing this approach allows delis to remain competitive in a vibrant marketplace, especially where numerous options are available to customers. The success of promotional pricing hinges on its ability to create urgency and a feeling of getting a good deal, which resonates well with consumers looking for value.